MiguelPmedia2019

Tzvetan  Todorov's narrative theory  suggests that all  narratives  follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. These are the steps for all traditional stories: 1. Equilibrium (everything is as it should be) 2. Disruption (by an event) 3. Recognition of disruption 4. Attempts to repair disruption 5. Return to equilibrium

USES & GRATIFICATIONS THEORY Uses and Gratifications theory as developed by Blulmer and Katz suggests that media users play an active role in choosing and using the media. Blulmer and Katz believed that the user seeks out the media source that best fulfils their needs. The uses and gratifications theory assumes the audience chooses what it wants to watch for five different reasons. Information and Education  – the viewer wants to acquire information, knowledge and understanding by watching programmes like The News or Documentaries. Entertainment  – Viewers watch programmes for enjoyment. Personal Identity  - Viewers can recognise a person or product, role models that reflect similar values to themselves and mimic or copy some of their characteristics. Integration and social interaction  – the ability for media products to produce a topic of conversation between people. For example who is the best contestant on The X-factor who which was the be...