MiguelPmedia2019

Postmodernism Postmodernism films often contain the following characteristics: Challenges genre conventions: might be a mixture of many genres; challenge typical character roles etc, Pastiche: imitates other texts, humorous take on society/culture Hyper-reality: makes the audience aware that they are watching a movie We are all living on a post-postmodernism because people are living more on the virtual world than in the real world.

Characters: Neo - Emmet Trinity - Wildstyle Agent Smith - Bad Cop Narrative: There is a prophecy in both films and a special person. He is being hunted by a villain agent Themes: Emo/goth theme

Marketing To explore marketing & promotion of the Lego Movie; to link methods to target an audience. Synergy is the simultaneous(at the same time) release of different products to boost both. Methods of marketing a film: Teaser Posters Theatrical Poster Teaser Trailers Theatrical Trailers Bilboards  17 Lego world sets 16 collectable mini figures The Lego Movie Video Game Range of school supplies Sticker & activity books Promotion-Examples:  Each week in January 2014, a new character poster was released. Lego Stores scheduled linked events. Free accessory packs were available in stores after building creative models in-store. Video Game released on  4th February. On 7th February, McDonalds released collectible 3D cups with Happy Meals. Horizontal and Vertical Integration Often a single parent company will own multiple companies in the film industry. This is divided into 2 types of ownership:

Things about the game that will sell the movie It has the same characters as the film It lets you be the characters It lets you be a port of the film 

The Lego Movie Cast

Target Audience To identify the target audience using demographics & psychographics. Demographics:  relating to the structure of populations.(what they can't change) Psychographics:  the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.(what they are attracted to) Target Audience of Lego Movie: The movie targets a FAMILY AUDIENCE. That could split into the following three groups: Young kids who play with Lego Parents who played with it when they were young too Young adult cinema-goers It appeals to: Children because it's Lego Teenagers because  Adults because they used to play with lego so its gives nostalgia  Elders because of Shakespeare. Both genders because of the characters, narrative and the genres used. Psychographics Categories

Intertextually Inter ·Text ·Uality   the relationship between texts/ideas List of intertextuality: Batman Lego Green Lantern Wonder Woman Starbucks 1994 Matrix Friends Barbie Lighting Intertextuality Western Cleopatra Gandalf NBA Players Simpsons Star Wars