Mock Dirt

 Part A:

1. Identify the regulator for radio in the UK. 1/1

-Ofcom

2. Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in tow music videos you have studied to support your answer. 3/4

Pair- Wheatus- Teenage Dirtbag with Avril Levigne- Sk8er boi.

Talk about their media language- Narrative, Mise-en-scene, camera work, editing, soundtracks, etc.

Go into detail about things, if you point things out only you will not get full marks.

Differences

Example: The documentary-style mostly hand held camerawork, de-saturated colour and fast paced adding in SB contrasts with more controlled camerawork, saturated colour and slower-paced editing in TD. 

3. Explain, how and why producers of radio programmes target different audiences. Refer to the Radio 1 Live Lounge to support your answer. 6/10

Radio producers target different audience through the content of their radio programming, local stations are only available on FM in the local areas although some can be accessed through an online presence. Local radio target a specific audience through their coverage of local events, weather and advertising local business opportunities. Radio producers target particular audience  through their producers target particular audiences through their use of style and genre of a radio programme. This can be seen in the Radio 1 Live lounge which uses an acoustic style to attract their audience along with a young present to attrack young audiences. this can be seen in the Harry Styles performance where he performed on of his current hits to attract a younger audience and performed after a Fleetwood Mac which would appeal for an older audience.

6. Identify the oragansation that 'age rates' films in the UK

BBFC

7. Explain two reasons why a film company would release a video game linked to a film.

2 reasons why

Explain why

8. Explain at least two uses and gratifications of film using Blumler and Katz's theory. Refer to The Lego Movie to support your answer.

2 examples give for the following:

Know the theory well-explain it.

Apply the theory to the film

Give specific examples from the films.

Uses and gratification:
Entertainment:Pleasure and to escape the real world.

Personal Identity:Identity with characters in the film, role models.

Surveillance: Gain understanding of the world. E.g. news information

Social interaction/personal relations: Keep in touch via video game communities, or discuss the film with peers.

Example Answer:

Blumer and Katz stated that media products were there for the audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie.......(pleasure- humour, escapism, provides a different world) We can see this specifically in the character/setting of.......(Emmet- funny, breaks conventions, he lives in a Lego world that he loves).

Blumer and Kats stated that media products were there for the audience's entertainment, they were for pleasure and to escape the real world. This can be applied to the Lego Movie through utilising identity to attract the target audience. This is done through the promotional poster, starring the main characters. Showing the main characters on the posters, meant that the audience may feel compelled to watch the film as they may resonate within the character. We especially see this in Emmet's poster, as we begin to understand  his character.

9.Analyse how the promotional campaign for the lego movie targeted a family audience.

In your answer you must also refer to relevant media contexts.

You should refer to: -The poster campaign

                                 -The television advert

                                 -Merchandise

                                 -Social media

1.Accurate analysis of how the campaign appealed to a family audience.

2.Mention to media contexts- genre hybridity-Lego and DC, post-feminism in promotion, globalisation 

of product.

3.Full focus on the campaign element being analysed to target the audience representations.

1.Poster- Colour palette,lego figures-familiar to all, characters in the posters appeal to boys, girls and adults.

2.Global context of the actors- famous globally, attracts a wider audience.