The Lego Movie: Target Audience

Target Audience

To identify the target audience using demographics & psychographics.

Demographics: relating to the structure of populations.(what they can't change)

Psychographics: the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.(what they are attracted to)


Target Audience of Lego Movie:

  • The movie targets a FAMILY AUDIENCE.

  • That could split into the following three groups:
  1. Young kids who play with Lego
  2. Parents who played with it when they were young too
  3. Young adult cinema-goers
It appeals to:
  • Children because it's Lego
  • Teenagers because 
  • Adults because they used to play with lego so its gives nostalgia 
  • Elders because of Shakespeare.
  • Both genders because of the characters, narrative and the genres used.


Psychographics Categories








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