The Lego Movie: Marketing

Marketing

Image result for lego movie teaser poster

To explore marketing & promotion of the Lego Movie; to link methods to target an audience.

Synergy is the simultaneous(at the same time) release of different products to boost both.


Methods of marketing a film:

  • Teaser Posters
  • Theatrical Poster
  • Teaser Trailers
  • Theatrical Trailers
  • Bilboards 
  • 17 Lego world sets
  • 16 collectable mini figures
  • The Lego Movie Video Game
  • Range of school supplies
  • Sticker & activity books

Promotion-Examples:

  1.  Each week in January 2014, a new character poster was released.
  2. Lego Stores scheduled linked events.
  3. Free accessory packs were available in stores after building creative models in-store.
  4. Video Game released on  4th February.
  5. On 7th February, McDonalds released collectible 3D cups with Happy Meals.

Horizontal and Vertical Integration

Often a single parent company will own multiple companies in the film industry.
This is divided into 2 types of ownership:








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