Lego:Dirt

Dirt

  • Question 1(0): PEGI

  • Question 2(2/4): Releasing a video game keeps the brand in the public eye for longer so increases the publicity of the film. This would help sell the film. This diversifies the company if it is making money from more than 1 media it spreads the risk of losing money when releasing the film.

  • Question 3(2/10): The poster campaign for The Lego Movie follows the genre codes and conventions of filming advertising.
           To appeal to a family audience, The Lego Movie used a tagline "The Story of a Nobody Who Saved Everybody" which sums up the appeal of the film.  In this case, the appeal is that the audience can follow an ordinary here who is just like them but still succeeds. This is hero is designed to appeal to family audiences in that we can see both in the main poster 

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