Radio 1 Live Lounge Introduction




Originally, it was scheduled for release in May 2006, but later changed to be released on 16 October 2006.

 Why did it launch?

 Radio 1's Live Lounge is a collection of live tracks played on Jo Whiley's Radio 1 show. It consists of both covers and the bands' own songs. Originally, it was scheduled for release in May 2006, but later changed to be released on 16 October 2006. The album has sold 935,687 copies as of October 2014.

 What is it?

 The Live Lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra. Originally hosted by Jo Whiley on her mid-morning radio show and then by Fearne Cotton from 2009 until 2015, it is now hosted by Clara Amfo since May 2015.

Exam-like Question:

Explain how and why producers of radio programmes target different audiences. Refer to Radio 1 Live Lounge to support your answer.

Producers of radio programmes target different audiences by using a range of different methods. One of this methods is Radio 1 Live Lounge, a way to be able to watch not only their favourite musician perform live but also what happens backstage giving the audience a closer relationship with the musician and the Live Lounge itself.

Radio 1 also used this segment to join multiple artists of different genres together, for example Harry Styles and Fleetwood Mac. Harry Styles is a Pop/Indie artist who has been in the X-factor and in a band called One Direction, this already attracting the fans of Pop, Indie, X-factor, One direction, the young generation(between 13-25) and obviously Harry styles' fans. Fleetwood Mac however are almost the opposite, they are a rock band from the 70s that have came back now in 2019 to the a tour, they attract rock fans, the old generation (between 40-60) who remember them. Adding this two together will make both of their audiences join together. The producers do this so they have a strong and quite wide variety of viewers watching.

Live Lounge also offers authentic music, not offered on commercial radio stations, so if the audience wants to listen to a music that appeared from Live Lounge they would only be able to listen it from the Live Lounge, making the audience feel privileged when watching the show.

The presenters also have a huge roll in the shows, if they aren't likeable the show isn't. That's why it is good to have a skilled and likeable presenter. In Live Lounge, Clara Amfo is a young woman, so this will instantly attract young people, because they understand her.

Another way that they reach different audiences is by offering convergence by having different platforms. You can see/hear Live Lounge in their app, YouTube and their website.


The producers target audiences because, they need to fulfil the PSB by giving a diversity of music to all audiences. They do this by offering a wide range of Radio stations for national audiences plus local BBC radio stations.

To research the radio industry and BBC Radio 1

In the United Kingdom, the term "public service broadcasting" refers ti broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil  certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, incluting those that broadcast digitally.

How many NATIONAL radio stations do the BBC operate? What are they and how are they different in terms of context and audience?

The BBC today runs eleven national domestic radio stations:

  • BBC Radio 1 – youth oriented, mostly contemporary pop and rock music (including Top 40 singles), plus news, original in-house live music sessions, original live music concerts and music documentaries. Available on 97-99 FM in addition to digital platforms.

  • BBC Radio 2 – the network's flagship station broadcasts adult oriented entertainment, wide range of music—specially adult contemporary and middle of the road, also talk, comedy, plus news, original in-house live music sessions, original live music concerts and music documentaries. Available on 88-91 FM and on digital platforms.

  • BBC Radio 3 – arts and high culture, special-interest music (classical, jazz, world music), plus news, original in-house live music sessions, original live music concerts and music documentaries. Available on 90-93 FM and digital platforms.

  • BBC Radio 4 – news, current affairs, arts, history, original in-house drama, original in-house first-run comedy, science, books and religion. The service closes down and simulcasts the BBC World Service from 01:00 to 05:20 daily. Available between 92-95 and 103-105 FM, 198 LW, various medium wave frequencies and on digital platforms.

  • BBC Radio 5 Live – news, sports and talk programmes available on 909/693 MW and digital frequencies.

The new digital-only (Internet Streaming/Sky/freesat/Freeview/DAB) radio stations are:

  • BBC Radio 1Xtra – new black and urban music, plus news, original in-house live music sessions, original live music concerts and music documentaries. The service simulcasts BBC Radio 1 from 01:00 to 03:00 weekdays and from 19:00 to 01:00 on Saturdays.

  • BBC Radio 4 Extra – classic comedy, drama, books, science fiction, fantasy and children's programmes. Originally named BBC Radio 7.

  • BBC Radio 5 Live Sports Extra – a companion to Radio 5 Live for additional sports events coverage

  • BBC Radio 6 Music – an eclectic mix of alternative genres including rock, funk, punk and reggae (and most non-special interest genres), plus news, original in-house live music sessions, original live music concerts and music documentaries

  • BBC Asian Network – aimed at the large South Asian community in the UK (primarily a digital radio station, but available in parts of the Midlands on medium wave)

How many REGIONAL radio stations do they operate?

40.

How are they funded?

The TV license, paid by the British people.

Who is the direct competition?

Commercial.

To explore how BBC Radio 1 meets its PSB remit and meets the needs of its target audience.

The Radio 1 audience is clearly addressed by presenters that are close to the age of their main listeners demographics of 15-29 (though Radio 1 presenters themselves will always tend to be aged towards and the upper and of this age range or slightly over). Targeting  a young audience the language of the presenters is restless and energetic, often using informal, everyday language that may include some slang and intertextual references to pop culture. 

Remit (a task that needs to be achieved):

  • The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech. Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
  • It should offer a range of new music, support emerging artists- especially those from the UK- and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.

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