News Introduction

News Introduction

Newspapers in the 1960s/2010s:

Newspapers in the 1960s were already fearing competition from other media – in this case, television. However, newspaper circulations were very high by today’s standards. The peak in newspapers’ circulation was in the early 1950s, with decline ever since. By 1965, circulation of Sunday newspapers had fallen to 25 million, which represented 1.4 newspapers

per household (a fall from over 2 per household in the 1950s), meaning that it was common to buy more than one Sunday newspaper. By comparison, total circulation of Sunday newspapers in 2010 was down to about 10 million, which represents about 0.4 per household.

The segmentation of the newspaper market in the 1960s reflected the clear class and political differences in society: Labour supporting working class readers bought the Mirror, Conservative supporting working class readers bought the Daily Express; the social elite read The Times, the Conservative middle class read the Daily Telegraph and the Labour or Liberal supporting middle class read The Guardian. Society in the 2010s is more fragmented, with much less sense of loyalty to political parties or an identity based on class, and this fragmentation may be better served by online media rather than traditional print newspapers, as these can target a multitude of different audiences. 

What are Broadsheet Newspapers?

A broadsheet is the largest newspaper format and is characterized by long vertical pages.

What are Tabloid Newspapers?

A tabloid is a newspaper with a compact page size smaller than broadsheet. ... The term tabloid journalism refers to an emphasis on such topics as sensational crime stories, astrology, celebrity gossip and television, and is not a reference to newspapers printed in this format.

Contemporary Framework Ethnicity:

Racism in UK, 1960s:

• Black people could not vote, until 1965
• Job Opportunities were not equal
• Relationship between 2 different races were legal but not social acceptable
• Stereotypes- Criminals, Scary, Athletic, etc.

Racism in USA, 1960s:

• Black people could not vote, until 1965.
• Job Opportunities were not equal, until 2009 when the first black president 
• Relationship between 2 different races were legal but not social acceptable
• Stereotypes- Criminals, Scary , Athletic , etc.

The guardian Cover analysis